Today, payola (cash or gifts from record companies to broadcasters in exchange for more airtime for its artists) is bread every day on commercial radio. And found Juan Carlos Garay, music columnist for the magazine Semana, in a small study, this has led to a hegemony of four labels: Sony , Warner , Universal and EMI , with 99 % of songs to air are of artists who belong to these firms. This has serious implications for the listeners because the options are limited, exposure to a variety of genres and artists is limited, therefore reducing the culture to which we are exposed, no longer have the option to hear a little of everything for the end to form our own tastes ... tastes imposed us the music industry. A lack of artists, because the list has been reduced to four record labels, we are exposed to them all day, so the prevailing phenomenon is repetition. In a broadcast 24 hours of music, really hear what we achieve are the same 40 songs repeated over and over again (hence the surprising success of THE 40 TOP S ). This phenomenon has psychological effects similar to experiments conducted by animal behaviorist school: being subjected to constant repetition, it generates a reaction in the listener, custom, which, psychologically, we end up mistaking the taste ... We are in a kind of training process, no matter how ugly it sounds, which lead us to prefer some songs and artists defaults. The record companies make use of this strategy because the appreciation of music relies heavily on memory as it is an ethereal art fades in time and dies with silence, they need to remember the artists they represent for us to get used and "like us" so we meet compelled to buy their records and attend their concerts.
0 comments:
Post a Comment